Mixfit is a pilates studio for women only in Istanbul. The studio aims to be a community for women to gather and learn how to become stronger and develop their skills. Since the studio is exclusively for women, they wanted something that reflects femininity and strength at the same time, and from their the inspiration of the logo came about. The logo was inspired by two elements: bamboo and butterflies. Bamboo is a representation of strength and flexibility both which are skills you will learn at the studio, and butterfly is a creature that represents change and resilience, which are at the core message of the studio's vision. By using only the letters of the word 'Mixfit' and combining that with the thin lines of the bamboo I came up with a this logo.
